Answer: Photoreal for Sell, Conceptual for Concept
Photoreal = material-accurate, 4K, twilight for marketing per AIA. Conceptual = clay/white model for massing, daylight study per USGBC LEED sDA.
| Use | Photoreal | Conceptual |
|---|---|---|
| Schematic review | ✗ too detailed | ✓ massing first |
| Pre-sell 40% | ✓ per NAR | ✗ too abstract |
Decision Tree
Schematic → Conceptual. Investor deck → Photoreal. Daylight → Conceptual. See Exterior vs Conceptual Design.
External References
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